After almost 15 years in the experiential industry, I took the leap to build Make It Gold: a small shop rooted in connection, culture, and experience-driven storytelling.

Like many, the post-COVID return of live events reignited something in me. In a world where technology and AI continue to evolve at lightning speed, the human desire for real connection has only become more valuable. We’re craving experiences that make us feel something and understanding how brands can authentically connect with audiences in culturally relevant, emotionally impactful ways is where I thrive.

At the heart of everything I do is one simple question: how can we create moments that make life feel bigger? Happier? More meaningful? Because I want to create the kind of moments where people laugh louder, smile harder, and make memories with the people they care about most. That emotional connection is what drives me, and it’s what I aim to bring to every event, activation, and brand experience I touch.

Hospitality has always been part of my DNA. From guest experience to creative problem-solving, I care deeply about making people feel seen, welcomed, and inspired.

I’m energized by new opportunities, unique challenges, and the constant evolution of this industry, and I’m always excited to collaborate with brands and teams looking to create something truly special.

Have a unique problem that needs solving? I’m your girl. Let’s connect — and together, we can Make It Gold

experiential marketing

contract negotiation

Venue sourcing and negotiation

vendor sourcing & management

staffing

experiential strategy

production

budget management

expert problem solving

robust partner and vendor network

creative POV

RFP responses

consumer journey & flow

floor plan development

onsite executive production + team leadership